Miva Merchant |
E-Commerce - Miva Merchant 4.24
Description
Miva Merchant is a web-based storefront development and management system that allows merchants to create online stores on the Internet using any standard web browser.
Store creation is handled through a set of easy-to-follow online wizards. For advanced users, the administration interface provides access to more sophisticated tools to maintain the online store. With Miva's modular architecture, Merchants are able to further customize their online store to deliver a greater shopping experience to their customers.
Feature Overview
Store Management
- Wizards simplify the process of building an online store
- Browser-based administration interface
- Includes tools to maintain the store catalog and inventory, manage accounts, create comprehensive promotional campaigns, handle order fulfillment responsibilities, and generate detailed sales and website traffic reports
Account Management
- Multiple user accounts can be created to handle the normal day-to-day operations of running the online store
- Customer accounts can be set up to provide frequent shopper programs, discounted pricing and special product availability
Catalog Management
- Create categories, products, and attributes using wizards, the Miva Merchant administration interface, or the product import utility
- Use the sorting capability to quickly organize your products for display
- Create detailed product descriptions using text and HTML and attributes can be assigned to products to allow Merchants to identify products' characteristics more accurately to their customers
Merchandising
- Capability to implement a variety of programs to increase Merchant sales
- Associate complimentary products to give shoppers the opportunity to purchase others that are similar
- Create an up sale process when shoppers meet pre-defined criteria such as purchasing specific products, or exceeding specified dollar amounts
- Pricing groups can be used in combination with select shopper availability groups to qualify them for discounts on any or all products in the store
Existing Site Integration
- Merchants who have sites in HTML can hyperlink directly into a Miva Merchant e-catalog
- Key e-catalog functions such as product lookup, category presentation, shopping basket, and order forms can be accessed as components of existing HTML-based web sites
Security
- All sensitive data can be encrypted with SSL prior to transmission - includes the customer ordering process and processing of orders
- Multiple layers of login permissions give a centralized manager the ability to grant store-level permissions to different developers and merchants.
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